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Multi-level Marketing: Is it Better to Talk About the Product or Business Opportunity First?

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Which way is better to lead: by the product or by the business opportunity first in a networking marketing business?  My question to you is why you want to go into business in the first place. Most people go into any kind of business to make an income.  Here is the problem most people have in a network marketing business; they are not professional marketers they simply do not have the right people skills to succeed in a multi-level marketing (MLM) business. Therefore, people fail in any job or business because of the lack of people skills.

Now, what is your purpose as a new distributor in a MLM company? Is it to distribute the product or the service to the customers that you come into contact with or is it to direct your new workers to be trained by someone who is a professional in a way that will help them to have the freedom to get their vision that they have in their lives and their family’s lives?

Our job, as distributors is not to sell people on the product or to recruit people in the business, rather to interview people and see if they could be fit for our team of distributorship. If you alter your thought process a little bit and think of yourself as a Human Resources Manager for your company then you are able to do your job a lot better than ever before.

Let us talk little bit about your job as a job interviewer:

  1. Get some information from your prospect.
  • Name
  • What is their current job
  • What are their goals
  • Why do they want to work.

2.  Find out if they will be following the directions.

3.  If they convince you that they have the goals that are a good fit then you, as an interviewer, will send them to training department to be trained.

Please note that you did not sell them on any product nor did not recruit them at all. You just got their information and gave a little information to them.

I went to the training school this past weekend in St. Louis; it is going to be a requirement for all people that want to work for me to attend the same training that I went to.  The reason I am making it a requirement is simple: the training was able to get me free from the hurt and pain that I been holding on to for many years in the past. At the training I have seen 5.3 million dollars of debt from different people that was able to be paid off completely by applying the “people skills” that Dani Johnson teaches at “The First Steps to Success”.

Here is the bottom line.  There were 800 people from all over the world in St Louis, Mo this past weekend and everyone who I talked to improved their people skills.  I am going to follow directions by having people go to www.danijohnson.com and be trained by a millionaire who was interviewed on  ABC’s Secret  Millionaire.

My training department from now on is going to be www.danijohnson.com.

My job is to interview people for a huge multi-million dollar worldwide distributorship business and to direct people to the training that has a proven record for so many people. It may not work for you but all I know it has worked for lots of other people in this kind of business model. I have seen it with my own two eyes.

Russ Falls

GBG  Presidential Platinum Representative

661-533-5138

http://justpushplaymovie.com

 

 

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About the Author

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I have been living in Palmdale, CA for most of my life. I graduated from Palmdale High School in 1977. I got my Bachelor of Science in Business Administration in March of 2007. I made the choice to get back into the multi-level marketing business mode because of my dream of helping people reach their dream. I am raising my 17 year old daughter on my own. My dream in life is to help people to be free from debt and also to help them reach their goals in life. I got involved in networking business model because I see that it is a way for average people to reach their God-given dreams.

2 Comments to "Multi-level Marketing: Is it Better to Talk About the Product or Business Opportunity First?"

  1. Jon R. Patrick

    July 24, 2011

    Good article. While often times this question comes up, I find the answer is in HOW you got to talk to the person. Referral from another happy customer? Lead with product. Person contatect you from your company website? Lead with opportunity.
    In between? Maybe talking with someone on an elevator? I start with sample and let them know they can earn by sharing too!

    Reply
  2. rfalls

    July 25, 2011

    I agree with you getting referrals is great from a happy customer who loves the product or service. It does make sense to me to allow the customer that referred them to you a first chance to have their friend on their team. It is then a win win win situation.

    Reply

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